Capture & Engage
Loyalty & Members
AI & Brand
Omnichannel
Marketing insights, playbooks, and tutorials to help retail brands grow engagement, loyalty, and revenue.
Step-by-step guides for retail email marketing
Research-backed retail marketing insights and trends
Comprehensive strategy guides for loyalty, social, and operations
If your metrics are above average, you're doing well. But top performers achieve:
71% of consumers expect personalized experiences. 76% get frustrated when they don't get them. But 79% are concerned about how their data is used. This is the personalization paradox.
Customers who shop across multiple channels spend 2.8x more than single-channel customers. This is the omnichannel premium — and it's the strongest argument for bridging online and offline.
Acquiring a new customer costs 5-7x more than retaining an existing one. A 5% increase in retention can increase profits by 25-95%.
Digital natives who value authenticity over polish. They discover brands on TikTok, validate on Instagram, and purchase wherever is most convenient.
People overvalue what they already possess. In loyalty programs, this means members treat their points as "real money" and are reluctant to let them expire.
