Insights
Research-backed retail marketing insights and trends
8 articles
Retail Email Benchmarks & Performance Metrics
If your metrics are above average, you're doing well. But top performers achieve:
The Personalization Paradox
71% of consumers expect personalized experiences. 76% get frustrated when they don't get them. But 79% are concerned about how their data is used. This is the personalization paradox.
Omnichannel Shopping Behavior
Customers who shop across multiple channels spend 2.8x more than single-channel customers. This is the omnichannel premium — and it's the strongest argument for bridging online and offline.
Member Lifecycle Value & Retention
Acquiring a new customer costs 5-7x more than retaining an existing one. A 5% increase in retention can increase profits by 25-95%.
Marketing to Gen Z & Millennials in Retail
Digital natives who value authenticity over polish. They discover brands on TikTok, validate on Instagram, and purchase wherever is most convenient.
The Psychology of Loyalty Programs
People overvalue what they already possess. In loyalty programs, this means members treat their points as "real money" and are reluctant to let them expire.
Customer Psychology & QR Code Engagement
QR code scanning is driven by three psychological triggers: curiosity, incentive, and convenience.
How AI is Transforming Retail
AI enables hyper-personalization at scale: product recommendations, dynamic pricing, personalized email content, and predictive customer service.