Playbooks
Step-by-step guides for retail email marketing
7 articles
In-Store Visitor Recovery
67% of in-store visitors leave without purchasing. Unlike e-commerce abandoned carts, most retailers have zero ability to follow up. Flash QR captures change this.
Email Marketing Masterclass
Email deliverability is the foundation of every campaign. Without inbox placement, nothing else matters.
Seasonal & Holiday Sale Campaigns
Every seasonal moment follows the same pattern: Teaser → Main Event → Last Chance. This framework works for Black Friday, Valentine's Day, Back to School, and every holiday in between.
VIP Tier Upgrade & Celebration Emails
The goal gradient effect shows that people accelerate effort as they approach a goal. Tier upgrade emails capitalize on this by celebrating achievement and previewing the next level.
Points Expiration Email Campaigns
Loss aversion is 2x stronger than the desire for gain. Points expiration emails leverage this psychological principle to drive redemptions and re-engagement.
Birthday Email Campaigns
Birthday emails have 481% higher transaction rates than promotional emails. They create emotional connection and drive both online and in-store traffic.
Email Welcome Series Strategy
Welcome emails generate 320% more revenue per email than other promotional emails. They have an average open rate of 50-60%, compared to 20-25% for standard campaigns.