Insights1 min read
Omnichannel Shopping Behavior
Cross-channel customer behavior and the 2.8x spending multiplier
Socialhub.AI Team
The Omnichannel Premium
Customers who shop across multiple channels spend 2.8x more than single-channel customers. This is the omnichannel premium — and it's the strongest argument for bridging online and offline.
Channel Behavior Patterns
- Research online, buy in store (ROPO): 56% of in-store purchases
- Browse in store, buy online: 23% of online purchases
- Pure online: 15% of total retail (but growing)
- Pure in-store: 6% and declining
Bridging Online and Offline
The key challenge: most retailers have separate systems for online and in-store data. Flash solves this with QR capture → unified member profile.
- QR codes bridge the physical-digital gap
- Receipt scanning captures in-store transactions
- Single member profile across all channels
- Unified points balance regardless of purchase channel
omnichannelcross-channelbehavior