Insights2 min read
Retail Email Benchmarks & Performance Metrics
Open rates, click rates, conversion benchmarks by retail category
Socialhub.AI Team
Overall Retail Email Benchmarks (2025)
- Average open rate: 18.4%
- Average click rate: 2.7%
- Average conversion rate: 0.08%
- Average unsubscribe rate: 0.1%
- Average bounce rate: 0.4%
By Email Type
- Welcome emails: 50-60% open, 14% click
- Abandoned cart: 41% open, 9% click
- Post-purchase: 40% open, 6% click
- Re-engagement: 12% open, 2% click
- Newsletter: 21% open, 3% click
- Promotional: 15% open, 2% click
By Retail Category
- Fashion: 16.2% open, 2.3% click
- Beauty: 17.8% open, 2.1% click
- Food & Beverage: 21.3% open, 3.4% click
- Health & Wellness: 19.7% open, 2.8% click
- Electronics: 15.1% open, 2.5% click
- Home & Garden: 18.6% open, 2.9% click
What 'Good' Looks Like
If your metrics are above average, you're doing well. But top performers achieve:
- Top 25%: 25%+ open rate, 4%+ click rate
- Top 10%: 35%+ open rate, 7%+ click rate
- Top 1%: 50%+ open rate, 12%+ click rate (typically triggered/automated)
benchmarksemail-metricsperformance