Seasonal & Holiday Sale Campaigns

The 3-Email Seasonal Framework

Every seasonal moment follows the same pattern: Teaser → Main Event → Last Chance. This framework works for Black Friday, Valentine's Day, Back to School, and every holiday in between.

Email 1: Teaser (3-5 Days Before)

Build anticipation. Preview the sale without full details. Encourage early access signups or wishlisting.

• Subject: "Something big is coming..."
• Content: Countdown, sneak peek, early access CTA
• Goal: Build anticipation, segment engaged users

Email 2: Main Event (Day Of)

Full campaign reveal. Clear offer, hero product imagery, prominent CTA. This is your highest-volume send.

• Subject: "It's here! [X]% off everything"
• Content: Offer details, product grid, urgency elements
• Goal: Drive traffic and conversions

Email 3: Last Chance (Final Day)

Urgency and FOMO. Countdown timer, stock warnings, extended offer deadline (if applicable).

• Subject: "Last chance — sale ends tonight"
• Content: Countdown, social proof, FOMO triggers
• Goal: Capture procrastinators

Calendar Planning

Map out your entire year's seasonal campaigns in January. Key US retail moments: Valentine's Day, Easter, Mother's Day, Father's Day, Back to School, Halloween, Black Friday/Cyber Monday, Christmas.