Playbooks2 min read
Email Marketing Masterclass
Comprehensive guide covering deliverability, segmentation, automation, and more
Socialhub.AI Team
Deliverability Fundamentals
Email deliverability is the foundation of every campaign. Without inbox placement, nothing else matters.
- Authenticate your domain: SPF, DKIM, DMARC
- Warm up new sending domains gradually (start with 50/day, increase 2x weekly)
- Maintain list hygiene: remove hard bounces immediately, soft bounces after 3 attempts
- Monitor sender reputation via Google Postmaster Tools and Microsoft SNDS
Segmentation That Drives Revenue
Segmented campaigns generate 760% more revenue than one-size-fits-all blasts.
Essential Segments
- Purchase recency: Active (0-30d), Lapsing (31-90d), At-risk (91-180d), Dormant (180d+)
- Purchase frequency: One-time, Repeat (2-3), Loyal (4+)
- Average order value: Low, Medium, High, VIP
- Engagement: Openers, Clickers, Non-engagers
Automation Sequences
The top 5 automated sequences every retail brand needs:
- Welcome Series (3 emails, Days 0-4)
- Abandoned Cart Recovery (3 emails, Hours 1-72)
- Post-Purchase Thank You + Cross-sell (2 emails, Days 1-7)
- Win-Back for Lapsed Customers (3 emails, Days 90-120)
- Birthday/Anniversary Celebration (2 emails)
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